Biggest US automaker temporarily halts paid advertising on Twitter after acquiring Elon Musk | Science and technology news

The US’s largest automaker has halted paid advertising on Twitter after Elon Musk completed his acquisition of the social media company.

Musk’s $44 billion deal to buy Twitter completed on Thursday He reportedly fired the company’s chief executive officer and two other top executives.

The richest man in the world previously tweeted “The bird is freed” and “Let the good times roll”. a tweet on Friday announcing the establishment of the Content Moderation Council.

Late Friday, GM Motors Co said in a statement it had temporarily halted paid ads on the platform as a “normal course of business” following a material change at a media platform.

The Detroit automaker said it is “working with Twitter to understand the platform’s direction under its new ownership,” adding that its “customer care interactions will continue on Twitter.”

Ad sales accounted for more than 90% of Twitter’s revenue in the second quarter.

Some advertising agencies and brands expressed skepticism and concerns about the future of Twitter at a presentation in May.

Tesla and SpaceX boss Musk, who describes himself as an “absolutist of free speech”, addressed the advertisers directly in a candid tweet on the eve of the contract.

He said: “Of course Twitter can’t become a hellscape where anything can be said without consequences! … Twitter strives to be the most respected advertising platform in the world, empowering your brand and growing your business.”

Musk then tweeted on Friday, saying the social media platform will form a moderation council “with very different viewpoints” and that “no major content decisions or account restorations” will be made before it meets.

In a later tweet, he said the company hadn’t made any changes to its content moderation policy “yet.”

Musk previously promised to overhaul the service, getting rid of fake accounts and making sure it’s a place where a “set of beliefs can be discussed in a healthy way.”

donald trump — arguably once Twitter’s most famous user — is among those whose account could be recovered.

The former president was suspended from two of his posts after the US Capitol siege in January 2021 for allegedly inciting violence.

However, musk Earlier this year called the ban a “mistake” and “morally wrong”.

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Musk’s purchase of Twitter was completed a day before the Oct. 28 deadline to avoid the deal going to court. The company had taken legal action to enforce the deal after Musk resigned in July due to the number of fake and spam accounts.

Earlier this week, Musk posted a bizarre video of himself breaks into Twitter’s San Francisco headquarters with a sink next to the message: “Entering Twitter HQ – let that sink in”.

Musk, who updated his Twitter bio to “Chief Twit,” said Thursday he didn’t buy the social media platform to make more money, but “to try and help the people I love.” “.

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