Major Advertisers Including Amazon Are Returning to Twitter, Report Says Science and technology news


Amazon is reportedly planning to resume multimillion-dollar advertising on Twitter.

The move will see Amazon pour about $100m (£81.3m) a year into the platform, which is now owned by Elon Musk, according to the Reuters news agency, citing a tweet from the tech blog Platformer.

A Platformer reporter tweeted that some “security tweaks” are pending for the company’s return Twitteradvertising platform of .

According to a Bloomberg report, Twitter CEO Mr Musk has said Apple Inc has also resumed its full advertising.

Neither Amazon nor Apple have responded to the reports.

Twitter’s advertising revenue has plummeted since Mr Musk’s chaotic $44bn (£36bn) takeover of the company, prompting a mass exodus of employees.

Mr Musk fired half of Twitter’s 8,000 employees shortly after its acquisition, after moving even faster to firing its top executives.

Tesla Chief Executive Elon Musk speaks during the live-streamed unveiling of the Tesla semi-electric truck in Nevada, the United States, December 1, 2022 in this still from video.  Tesla/Handout via REUTERS THIS PICTURE WAS SUPPLIED BY A THIRD PARTY.  NO RESALE.  NO ARCHIVES
Elon Musk in Nevada this week

Apple was Twitter’s biggest advertiser in the first quarter of this year – it spent $48m (£40m) on ads on the social network, but its spend on the platform has been falling.

The world’s most valuable company spent an estimated $131,600 (£110,000) on Twitter ads between November 10 and November 16 – up from $220,800 (£184,000) between October 16 and October 22, the week before Musk struck the Twitter deal, according to ad analytics firm Pathmatics.

At the same time, Mr Musk struck out at Apple – claims he threatened to ban his social network from his app store without giving any reason.

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The billionaire also asked in a series of tweets if Apple hated freedom of speech and if it would go after Tesla, his electric car company.

But the CEO appeared to confirm the news in a tweet on Saturday that both Apple and Amazon had returned to Twitter advertising.

Last week, Mr Musk admitted his company had seen a “massive” drop in sales.

Food giant General Mills and automaker Audi of America are among those who have halted or paused advertising on Twitter since the acquisition.

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