Missing persons posters have been redesigned for more impact and no longer include the word “missing” | UK News
Missing Persons posters have been redesigned to increase their impact.
They now contain less information – which researchers suspect they can sometimes bombard people – and show 3D images and smiling faces that are said to be more memorable and more likely to create an instant connection with passers-by.
Perhaps the most notable difference is the absence of the word “MISSING”.
This has been replaced with the more active phrase “HELP FIND” because research shows that people are more likely to engage when presented with a clear call to action.
The posters also include a QR code to encourage people to spread the word on social media.
Background maps of the location where the person was last seen are included as people in the area are more likely to respond to the call to action.
The new format will be featured on billboards across London on May 25 to mark Missing Children’s Day, detailing missing people.
The Missing People charity will be using the new style for all of its posters going forward.
According to Missing People, around 70,000 children and young people are reported missing in the UK each year and many more go unreported.
“This gives us new hope”
Claire Croucher, mother of missing Leah Croucher, said: “One of the many challenges of being the parent of a missing person is communicating who you’ve lost.
“We believe that if the public understood who our daughter is, they would be more likely to remember seeing or meeting her.
“To see Leah’s face move and smile on these amazing new posters is wonderful and gives us renewed hope that Leah – and other missing people like her – will be reunited with their families.”
Her daughter was 19 when she disappeared from Milton Keynes, Buckinghamshire, on February 15, 2019.
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Behavioral science consultant Anita Braga, who led the research behind the posters, said: “Very often people want to act but they feel like they don’t have the means to do it, they might feel a little bit overwhelmed by the situation and so by You tell them “help us” find them rather than “miss” them, a clear call to action is a way to make them feel empowered and have empathy for the person they are looking for .
“And the second thing is the image – we really worked on improving the sharpness of the image and making it feel like there’s actually a person behind this image.”
Intelligent software has been used to improve the sharpness of the photos, which are often delivered as low-resolution cell phone images.