“Secret Invasion: Marvel Slammed for Using AI to Create the Artwork for the End Credits of the New Series |” Ents & Arts News


Marvel has been criticized for using AI to generate artwork in the opening credits of its new series.

Secret Invasion, the latest entry in the company’s cinematic universe, premiered on Disney+ on Wednesday.

As is common with many shows in the franchise, the episodes begin with the names of the cast and production team against a backdrop of comic book-inspired artwork.

But Secret Invasion credits wallpapers are not the work of real artists, they are created by AI.

Executive producer Ali Selim defended the decision, claiming it plays into the themes of the series, which features shape-shifting aliens called the Skrulls invading Earth.

“When we approached the AI ​​vendors, that was part of it,” he told Polygon.

“It just came straight out of shapeshifting the Skrull world identity, you know? Who did this? Who is this?”

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“Slap in the face” for artists

Wonderwhich is owned by Disney hired visual effects company Method Studios to create the opening credits.

Some viewers were quick to voice their opposition to the use of AI, fearing it could have a huge impact on jobs across the creative industries.

Stephen Ford, a director, described it as “a slap in the face to literally every artist Disney has ever worked with.”

He said it “overshadows the hard work that everyone has put in for this show.”

“Hire Talented Artists”

Independent artist Kelly McKernan tweeted that the use of AI was “absolutely disgusting” and said it “could have been a paying job for a lot of artists.”

Another viewer opined that Disney and Marvel have “endless cash” and should “hire every one of the countless talented artists” instead of using AI.

It comes after Disney announced it would cut 7,000 jobs to cut costs.

CEO Bob Iger announced plans to save $5.5 billion to improve the profitability of Disney+, the streaming service that lost more than $1 billion in the last quarter of 2022 due to falling subscriptions.

Sky News has reached out to Disney for comment on the backlash over Secret Invasion’s use of AI.

The series, starring Samuel L. Jackson, Olivia Colman and Emilia Clarke, received mixed reviews from critics.

Fears about AI’s impact on creative workplaces

As technology has become more powerful and accessible, artists have been the loudest voices about their concerns about AI.

Comic artist Dave McKean told Sky News earlier this year that tools like Midjourney and DALL-E 2, which allow users to create realistic art using simple prompts, could be a “redefinition of what creativity is”.

“Never before has there been such a great gulf between the sheer lack of effort or work or anything that goes into it and the tremendous sophistication that then results,” he added.

Musicians have also expressed their fears A deluge of AI-generated tracks is sweeping the internetincluding those with cloned voices from The Weeknd and Drake, while actors including motion capture master Andy Serkis have warned about the technology could potentially lead to real actors becoming redundant.

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