The White House informs social media influencers about the Ukraine crisis


According to a White House official, senior officials from the White House and National Security Council held a briefing Thursday with about 30 influential social media content creators on Russia’s war on Ukraine.

The briefing included content creators who have covered Ukraine on their social media channels such as TikTok, YouTube and Twitter. Briefers gave content creators an overview of the latest information about Ukraine, predicted how the US sees the conflict evolving and answered questions, the official said. The Washington Post first reported on the meeting.

The White House official said digital creators have produced explanatory content about Ukraine that generated millions of views and provided information about the crisis, particularly to younger generations. As the Russian government has started paying TikTok creators to produce pro-Kremlin propaganda content, arming content creators with factual information and responses can be a crucial tool, the official said.

“A surprising number of people are finding out about the invasion of Ukraine by digital creators who have started reporting on it,” Rob Flaherty, White House director of digital strategy tweeted on Friday. “We take this really seriously and are working to ensure these creators have the opportunity to have their questions answered.”

Some of the digital creators who attended the briefing took to social media to share their insights.

“Here are the three key parts of the White House meeting that I and a few other creators just attended,” wrote content creator Marcus DiPaola, who has 3.5 million followers on TikTok. “First, if Russia uses chemical, biological, or nuclear weapons in Ukraine, the United States will take escalating steps. We don’t know what that means, but it won’t be good for Russia. Second, Russian troops are not content with their own invasion, and it’s really affecting Russia’s ability to move forward in this war. Third, Russia will not win in Ukraine. Things have gone so badly for them that it’s just not possible anymore.”

— Kathryn Watson contributed to this report.

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