Women’s European Championship final breaks TV viewership records in England, Germany


England’s Chloe Kelly (right) celebrates after scoring the winning goal in the Euro 2022 final. (AP Photo/Alessandra Tarantino)

As England’s winning players gathered On Monday, with thousands of fans in Trafalgar Square to celebrate their inaugural European Football Championship, the BBC released staggering television viewership figures that quantified just how much of the nation they had captivated.

England’s 2-1 win over Germany in the final of the Women’s EURO was the most-watched program of any kind in the UK in 2022 and the most-watched women’s football match of all time in the UK, according to the BBC.

The peak audience of 17.4 million plus 5.9 million streams online and mobile represented around 34% of the UK’s total population. (By comparison, the 2022 US Super Bowl scored a 36.9.)

It surpassed the previous mark of 11.7 million viewers who watched England lose to USA in the semi-finals of the 2019 World Cup.

The European Championship final on Sunday also set records in Germany. Public broadcaster ARD said on Monday that an average of 17.9 million viewers watched the game, making it the most-watched women’s soccer game of all time in Germany too.

It narrowly surpassed the 16.95 million fans who watched Germany lose to Japan in the quarter-finals of the 2011 Women’s World Cup.

In the US, the most-watched football broadcast of all time remains the final of the 2015 Women’s World Cup between the US and Japan. It was seen by an average of 26.7 million viewers and peaked at over 30 million viewers – figures comparable to those reported by the BBC for the men’s EURO final between England and Italy last summer.

Relative to population, however, the UK numbers are much larger for both the men’s and women’s finals.

Euro 2022 also broke attendance records. The sold-out final at Wembley Stadium, watched live by 87,192 fans, drew more people than any other European Championship match, male or female, ever.

The full tournament, played in 10 stadiums across England, drew more than 500,000 fans – more than double the previous record of 240,055 set in 2017 – despite some major English clubs refusing to host matches on their home pitches.

The continental women’s championships in Africa and South America also filled the stadiums. A Record audience of 45,000 watched Morocco defeat Botswana and qualify for their first Women’s World Cup.

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