YouTube Starts Streaming Hundreds of Free TV Shows With Ads | Science and technology news
YouTube has announced it will start streaming free TV shows with ads, with hundreds of programs available.
The platform is the second most-visited site on the web after that of its parent company Google, and the move will seriously challenge rivals offering free streaming entertainment — as well as television broadcasting.
At launch, the company announced that the service will include a handful of TV shows, including Hell’s Kitchen with celebrity chef Gordon Ramsay.
Read more: YouTube’s Most Viewed Video Revealed (You Might Regret Clicking It)
The on-demand service will initially only be available in the US, but it will have a major advantage over linear programming by giving consumers the ability to choose what they want to watch.
It comes as YouTube has also made more than 1,500 films available for free viewing – with ads – including Legally Blonde and Gone In Sixty Seconds.
YouTube cited Nielsen ratings that it had reached more than 135 million people on smart TVs in the US in 2021.
One of the most disruptive aspects of tech giants like Google and Facebook has been the amount of ad spend they’ve received from legacy print and broadcast media.
YouTube reported that it generated nearly $20 billion (£15 billion) in global advertising revenue in 2020, which is about 14% of global television advertising spend, according to Statista.
The company’s highest-paid content creators — whose videos these ads are placed next to — are estimated to make several millions.
Other stars and celebrities like Logan Paul primarily use their popular channels to promote other ventures such as Mr. Paul’s case his boxing career.